BING is a new search engine designed by Microsoft and launched on 3 June 2009.
At present, Google search engine maintains its leading position and the future will show if BING will become a threat to Google’s 50% stake in the internet search market.
The main page displays nature images which change daily. Bing provides a similar search features to Google using the suggestion tool which helps users to find exact match based on keywords. Bing provides a list of related searches based on semantic technology using natural language search engine and organises results into categories. By clicking on the categories will let to drill down for more detailed results.
BING Images allow to browse large number of images on the internet without leaving the page: http://www.bing.com/images
BING Videos enables to find TV programs, music videos, sport, news, and many others. Your search can be sorted by relevance, date, duration and most recent. Videos can be viewed in grid style or list and watched from the result page: http://www.bing.com/videos
BING News allow to search a wide range of online news: http://www.bing.com/news
BING Maps shows high resolution satellite maps anywhere in the world, search facility for business names and addresses, online mapping details and points of interests such as train stations, hospitals or hotels. There are 3D Maps of some important landmarks in US and Europe and Bird’s eye views from different angles in addition to aerial views. Clearflow provides directions in metropolitan areas and gives drivers current traffic information, updated every few minutes: http://www.bing.com/maps
BING xRank allows to search for famous names and ranks them in order based on search query popularity. It provides a short biography and the latest news on the top person for any category: http://www.bing.com/xrank
BING Local directly competes with Google Local to search for business details and reviews in their local market: http://www.bing.com/local
BING Health provides Health related information: http://www.bing.com/health
BING Shopping allow to find online suppliers and products. It also offers money back instantly for purchases made through its site without waiting for 60 days: http://www.bing.com/shopping
BING Translator allow to translate text into other languages, there are 14 languages currently available: Arabic, Chinese Simplified, Chinese Traditional, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish: http://www.bing.com/translator
BING Travel lets users to search for holiday destinations and book hotels or flights. The fares booking search uses forecast technology and gives customers price dropping information and fare history: http://www.bing.com/travel
So what’s there for you in relation to your internet marketing business? Check it out for yourself, learn what the search engines are doing and explore opportunities for marketing your website.